Led by Dr. Rocío Tataje — Veterinarian, Animal Nutritionist & Professor
Wild Instinct was born from a deep understanding that not all treats—and not all pet parents—are created equal. Led by Dr. Rocío Tataje, our formulas aren’t just "expert-approved"; they are painstakingly designed to honor your pet’s natural intuition.
Dr. Tataje knows that pets can sniff out fillers and gimmicks. That’s why she builds formulas based on purity and consistency, ensuring every bite provides the honest nutrition your pet instinctively craves.
Our Philosophy: All For One
We believe that coming together is natural, whether in the wild or at home. We operate under the philosophy of ALL FOR ONE: One Ingredient. One Instinct. One Pack.
Why Wild Instinct?
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Your pet knows that simple, pure treats are the ones that truly satisfy. We invest in that connection because we know that cheap, artificial treats aren't enough to honor the bond you share.
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We don't rely on guesswork. Led by veterinary science, we strip away the noise to provide clear, reliable guidance. We respect that you are curious and discerning, so we provide transparency that respects your intelligence.
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We are here for the journey. Whether exploring new experiences or enjoying quiet moments at home, we support the instinct to connect. We answer every message with the attention and respect your pack deserves.
Our Promise
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The Instinct Guarantee
No gimmicks, no guesswork. Just real products, real facts, and real guidance you can trust — always backed by experts. -
Mission-Driven Action
We believe the pack is stronger when everyone participates. We are hands-on in creating real change, ensuring that our impact goes beyond the bowl. -
Built by Those Who Know
We are pet parents who understand that every moment counts. We are explorers, nurturers, and pack leaders—just like you.