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How Wild Instinct Was Born

Wild Instinct was born from one simple belief: your baby deserves better. Cleaner food, trusted formulas, and expert care — all in one bite.

That’s why everything we create is developed hand-in-paw with Dr. Rocío, a licensed veterinarian with years of clinical experience and a passion for preventive, nutrition-based care. She’s worked with animals of all sizes — from rescue cases to household companions — and brings a deep, science-backed understanding to every product we offer. Her commitment to clean, species-appropriate formulas has helped shape Wild Instinct from the inside out, making sure every ingredient serves a real purpose.

Since day one, we’ve crafted every formula with Dr. Rocío to meet real veterinary standards. With clean ingredients and expert-backed guidance, you always know what’s in your baby’s bowl — because this isn’t just food, it’s family care.

Meet Dr. Rocio

Born and raised in Peru, Dr. Rocío Tataje has always believed that food is the foundation of health. After earning her veterinary degree, she specialized in animal nutrition — determined to help pets live longer, healthier lives through smarter, cleaner diets. Today, she’s not only a practicing vet, but also a university professor shaping future veterinarians with a focus on preventive care and biologically appropriate nutrition.

Her work goes beyond the clinic or classroom — it’s a lifelong mission to raise the standard of pet wellness across Latin America and beyond. Curious to see her in action? Explore the course she’s currently teaching below.

Learn with Rocio

Only the Good Stuff. Always Vet-Approved.

We craft every treat using clean, premium ingredients — all carefully selected and approved by veterinary professionals. It’s safe, honest nutrition designed to support your baby’s well-being, because they deserve nothing less. Here’s how we make sure every word and every recipe meets that standard.

  • We Listen First

    Everything starts with our community. We pay close attention to your questions, concerns, and everyday challenges to guide what we create — from articles to product improvements.

  • Expert Review, Every Time

    Each piece of content is reviewed by licensed professionals, led by Dr. Rocío. With her clinical experience and nutrition expertise, nothing is approved without real science behind it.

  • Only What Meets Our Standard

    Before anything is published, it goes through a final review for accuracy, clarity, and tone. If it doesn’t meet our expectations for expert-backed care, it doesn’t make it to you.

  • Vet-Approved

  • Science Backed

  • Parent Tested

  • Pet First Always